The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "The world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

"Project SUV" is the first result of the collaboration between Mercedes-Benz and Virgil Abloh, Chief Creative Director and founder of the label Off-White as well as Men's Artistic Director of Louis Vuitton. In the conceptual design project led by Mercedes-Benz Chief Design Officer Gorden Wagener and Abloh, the Mercedes-Benz G-Class served as a starting point for exploring new ways of breaking down established notions of luxury and making room for future interpretations of luxury and the desire for exceptionality. The result is therefore located somewhere between reality and the future and presents the G-Class as a fictitious racing car in the style of the former DTM.

‎All the details on the Vision One-Eleven