Leadership and commitment to Excellence

We strive to always be the best. We create exceptional products and services in order to be the most valuable luxury car brand in the world. The foundation of our work is built on our core values: respect, passion, discipline, and integrity. We commit to continual improve the management systems of the organization to enhance the performances and fulfil our legal and compliance obligations and also expect our business partners to comply with laws and regulations.

Continuous employee development

We provide organizational knowledge based on internal and external resources and our leadership principle. We motivate employees to continue develop their personal and professional skills for performance development.

Customer focus

We work with and for our customers experience to ensure the best products for their needs and the best solutions for their mobility requirement.

Environmental protection & prevention of pollution

We put our best efforts to protect the environment and prevention of pollution in all activities to minimize environmental impact. We use resources responsibly and consistently promote efficiency of resources usage to support sustainable development.