Citi Mercedes Credit Card

Citi Mercedes Credit Card

Citi Mercedes Credit Card

Citibank and Mercedes-Benz Enter into Partnership to Jointly Roll out ‘Citi Mercedes Credit Card’ at Grand Launch in Thailand

Citi Mercedes Credit Card
Citi Mercedes Credit Card

Citi Mercedes Credit Card

Citibank and Mercedes-Benz Enter into Partnership to Jointly Roll out ‘Citi Mercedes Credit Card’ at Grand Launch in Thailand

· Citi Mercedes’ credit card beckons with a catchy slogan, ‘Privileges always Drives with You'.

· The official launch to introduce 3 new-gen brand endorsers: 'Prang' Apinara, 'Un' Puwanart and Burin Groove Riders.

· The endorsers to share their inspirations for longer lasting success

· Citi Mercedes’ credit card beckons with a catchy slogan, ‘Privileges always Drives with You'.

· The official launch to introduce 3 new-gen brand endorsers: 'Prang' Apinara, 'Un' Puwanart and Burin Groove Riders.

· The endorsers to share their inspirations for longer lasting success

In a bid to take customers’ luxurious lifestyles to another level, 2 global partners Citibank and Mercedes-Benz have entered into a partnership to launch the “Citi Mercedes Credit Card” in Bangkok. The new financial product has an enticing slogan, “Privileges always Drive with You,” implying customers’ entitlement to multiple world-class benefits.

An official launch and grand opening event will be held on July 24, 2019 at the M-floor Quartier Gallery of the EmQuartier shopping complex to introduce the new credit card and its world-class benefits as well as to unveil 3 brand endorsers who symbolize professional success in their respective fields. They will share their driving forces to realize their lives’ ambition. The 3 endorsers are young businesswoman Apinara “Prang” Srikarnchana, a new-gen idol who made a success of her business early in life; famous TV personality and DJ Puwanart “Un” Kunpalin, who epitomizes the security of a loving family life; and singer-turned-businessman Burin Boonvisut, who represents individuals with the determination to fulfill their ambition.

Citi Mercedes Credit Card
Citi Mercedes Credit Card
Citi Mercedes Credit Card

On hand at the launch event to celebrate the partnership will be Mr. Sergio Zanatti, Citibank’s Asia Pacific Cards and Loans Region Head; Mr. Tibor Pandi, Citi Country Officer of Citibank Thailand; Vira-anong Chiranakhorn Phutrakul, Consumer Business Manager of Citibank Thailand; Mr. Sandeep Batra, Head of Credit Cards and Loans at Citibank Thailand; Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limited; and Mr. Heiko Nitsche, Vice President and CFO of Mercedes-Benz (Thailand) Limited.

Among the special guests joining the grand event to congratulate the two firms on their partnership will be guest of honor Araya Alberta Hargate, Mercedes-Benz Thailand’s brand ambassador, and other celebrities known for their lavish lifestyles including Ditawat Issra, Pimdao Panichsamai and Supachai Kanjanasakchai, Rinrata Indamra, Jay and Jareeyadee Spencer, Jongjin Jungsura, and Varavuth Jentanakul. Jazzing up the product launch will be an exclusive performance by singer Tanont “Nont” Chumroen.

Vira-anong Chiranakhorn Phutrakul, Consumer Business Manager of Citibank Thailand, comments that Mercedes-Benz is a world-class manufacturer of luxury automobiles with a long history and operations in Thailand spanning over half a century. It is the first time in Thailand that 2 global partners Citibank and
Mercedes-Benz Thailand have entered into a partnership to roll out an exclusive financial product, the “Citi Mercedes Credit Card.”  With the credit card, privileges always drive with the brand’s VIP customers and these include a multitude of special benefits that are certain to satisfy all lifestyle needs of especially Mercedes-Benz owners.

At present, Citibank serves more than 200 million customers across 160 countries worldwide. However,  Citibank has realized that nowadays the existing credit cards in the market have been unable to genuinely satisfy the needs of this group of discerning customers who are the owners of Mercedes-Benz vehicles because their privileges and benefits are not all-encompassing and unable to meet their lifestyle needs.

          “We have to admit that luxury cars are a status and success symbol. Driving a luxury car is like moving toward success, which has more than its fair share of privileges. Citibank is joining forces with partner Mercedes-Benz Thailand to launch the Citi Mercedes credit card to satisfy the needs of customers with benefits that extend beyond the car-related issues and that include superior privileges that meet all lifestyle needs. The credit card looks set to inspire card members’ longer lasting success and offer greater happiness by taking their luxury lifestyles to another level,” says Vira-anong.

          Customers of the Citi Mercedes credit card are entitled to a string of privileges at authorized Mercedes-Benz dealerships nationwide. These include a 15 percent discount on the mechanics fee and spare parts and an instant 15-percent on-top discount when redeeming Citi Rewards Points once their combined total equals the spending amount. Get 8X Citi Rewards Points when putting down a deposit for a brand new Mercedes-Benz vehicle or receive 4X Citi Rewards Points when spending via the Citi Mercedes credit card at those dealerships.

          The various travel and lifestyle privileges include 2X Citi Rewards Points for spending in both local and foreign currencies, complimentary airport lounge access and airport limousine service by Mercedes-Benz car to Suvarnabhumi Airport, reserved parking at leading shopping malls and hotels, a 3 percent cash rebate for customers of the Citi Mercedes credit card at domestic gas stations nationwide, 24-hour roadside assistance service and many more.

Citi Mercedes Credit Card
Citi Mercedes Credit Card

Mr. Roland Folger, President and CEO of Mercedes-Benz (Thailand) Limited says “In Thailand, Mercedes-Benz is a reigning name in premium passenger car category with 15,785 units delivered last year. We constantly offer best products to our customers worldwide and our core values—particularly on impressions among customers as a premium brand with best-in-class built quality and services—are also persistently presented. To ensure satisfaction of customers, we additionally complement the brand with a core strategy named ‘Best Customer Experience’ which is a flawless combination of sales, marketing, and after-sales to ensure a perfect and consistent brand experience in every communication channel we are using.

“Today’s partnership between Mercedes-Benz and Citibank is a profound initiation of two global brands to mutually please Citi Mercedes Credit Card members with precious and astonishing experiences. Cardholders of Citi Mercedes Credit Card will be welcomed with privileged financial services by Citibank and they will simultaneously be able to savor themselves with participations of finest, year-long activities including test drive sessions at Thailand’s top motorsport circuit and other lifestyle workshops that are tactfully created to thank both customers and Citi Mercedes Credit card members who give their trust to the three-pointed star brand,” ended Mr. Folger

For the jointly organized launch of the Citi Mercedes credit card, the 2 global companies have signed 3 real users of Mercedes-Benz cars as the credit card’s brand endorsers. The brand endorsers represent 3 different lifestyle groups of customers of the Citi Mercedes credit card that comes with the tagline “Privileges Always Drive with You.”

          The first group, called the “Practicalist”, or young new-gen achievers, is represented by Apinara “Prang” Srikarnchana. She’s a young achiever known for her stellar career as a successful new-gen executive and founder of the application “U Drink I Drive” that represents her dream to match drunken Thais with safe rides home. The app is a new challenge that she’s been able to tackle successfully.

          The second group, the “Luxury Owner”, or adults with growing responsibilities in life, is represented by Puwanart “Un” Kunpalin. Aside from being a well-known, successful DJ, singer and actor, Puwanart has taken on another role of greater responsibility as the man taking the helm of his family business to bring a sense of security to his family life.

          The last group, or the “Indulger”, is made up of successful people who want to bring fulfillment to aspects of their lives. The endorser representing this group is Burin Boonvisut who’s best known as a lead vocalist of the band Groove Riders. He has indulged his passion for singing and has done so successfully.

          The 3 brand endorsers are a reflection of the Citi Mercedes credit card’s target customers. For them, “success” is what Mercedes-Benz users are feeling when sitting behind the wheel or riding as passengers. The cars are like successes that they can take with them everywhere they go. That is the central concept of the Citi Mercedes credit card that ensures privileges always drive with them everywhere and every time. The multiple privileges offered by the credit card are superior to those provided by the other credit cards. The Citi Mercedes credit card is designed to satisfy Mercedes-Benz vehicle users’ lifestyle needs that go beyond the confines of motoring.

          Live it up with the ultimate privileges that satisfy all lifestyle needs with the "Citi Mercedes" credit card and realize how "privileges always drive with you." For more information, visit www.citibank.co.th