Mercedes-Benz is the most valuable car brand in the world.

Mercedes-Benz is the most valuable car brand in the world.

Mercedes-Benz has been able to further increase its brand value in the current “Global 500 2020” ranking of the American brand valuation company Brand Finance and once again is the most valuable car brand in the world. The brand with the star is also the most valuable B2C brand in Europe. Five hundred brands were examined in the course of this study.
With a brand value of 65 billion dollars (up 7.8 percent from 2019), Mercedes-Benz occupies 11th place in the new overall ranking and was able to improve the previous year’s result by two positions. In addition to the advancement of the brand and its increase in sales, hallmark Mercedes-Benz characteristics such as premium quality and innovative strength were decisive factors in the position development in the overall ranking.