ESL One & Mercedes-Benz: Time to change the game.

ESL One & Mercedes-Benz: Time to change the game.

It’s time to change the game: Mercedez-Benz is proud to support the ESL One and join the exciting eSports community. Mercedes-Benz has been cooperating with the world’s largest eSports company since 2017: the ESL. The cooperation includes tournament sponsorships in several countries. Learn more in the linked video.

The eSports engagement is part of Mercedes-Benz’s sponsoring and marketing portfolio’s new strategic direction. After its entry into formula E, the company thus gives another impulse in a future-oriented field. Double-digit growth rates, sold out stadiums across the globe, yearly prize pools of over 100 million Euros and almost 500 million streaming hours watched per month all show the increasing significance of eSports.