Daimler Blog: Mobility in the 21st century – Driving safely on the data highway.

Daimler Blog: Mobility in the 21st century – Driving safely on the data highway.

Christian Scholz once made it into the Mercedes-Benz magazine with a car drawing in the 1980s when he was a child. Back then he crossed SUVs and coupes. Completely crazy! That’s why he preferred to use the pencil for writing rather than drawing in the following years. Today, he writes in various Daimler media about cars and car-related topics. Like in this blog article, for example:

“If you ask people on the street what the Mercedes-Benz brand stands for, their answers are fairly unanimous. In addition to comfort, luxury and elegance the attribute that people ascribe most often to vehicles from the A to the S-Class is their focus on their occupants’ safety.

There’s hardly another product that has changed more radically in the course of the past decade than the automobile. Today the ongoing digitalization process and the connectivity of services are already enabling the drivers of many current model spectrum of technical conveniences. These range from live traffic information via the MBUX voice recognition system to the use of personal smartphone apps inside the vehicle. In view of the data streams that converge in the vehicle and are processed there, a whole other question arises: Are the data inside a Mercedes-Benz just as secure and protected as the passengers?

In order to establish trust, it’s important to ensure that data sovereignty remains with the customer. That’s why all of our products are based on the principle of ‘privacy by design’. This may sound like technical jargon, but it’s essential for data protection by means of technology design. In concrete terms, it means that even at the very start of the development process of new features and new digital business models, our engineers make sure that these innovations are user-friendly and promote data protection. When data are collected and processed inside the vehicle, the protection of personal data as defined by the EU’s General Data Protection Regulation (GDPR) is taken into account from the very start – long before a feature reaches the series production stage and is available in vehicles.”