Mercedes-Benz debuts the 10th Generation E-Class,
the Ideal Sedan, at 37th Bangkok International Motor Show
22 March 2016

Bangkok – Mercedes-Benz (Thailand) accentuates its leadership in premium automobiles with the launch of seven astonishing new models at the 37th Bangkok International Motor Show at Challenger Hall, IMPACT Muang Thong Thani. The seven amazing models are the new E-Class - the 10th reincarnation of the finest and most intelligent business saloon, delivering emotive design and world-first innovations that set the standard for this vehicle segment; the local production version of the S 500 e and the C 350 e plug-in hybrid; the new C-Class Coupé – the latest and greatest form of a sport coupé; the new GLS – a “S-Class SUV” that fills the gap in Mercedes-Benz’s SUV portfolio, along with two enticing models from Mercedes-AMG, namely Mercedes-AMG A 45 and Mercedes-AMG C 63 S Coupé. All these new cars as well as the fascinating new Vito concept are also to be launched alongside the current luxury car lineup, featuring more than 30 Mercedes-Benz models.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said: “Mercedes-Benz Thailand in this year will pursue “THE BEST” strategy which reflects our commitment to “NEVER STOP CHASING THE BEST” to every customer today and tomorrow. To serve the needs, lifestyles, and driving preferences, customers and visitors to our stand at ‘the 37th Bangkok International Motor Show’ will be greeted with an all-encompassing range of premium automobiles with state-of-the-art technologies and cutting-edge design across our three core product categories of Compact Car, Contemporary Luxury, and Dream Car.”

“The highlight is the Thailand premiere of the 10th generation E-Class, highly regarded as the most intelligent business saloon in the Contemporary Luxury category. The E-Class is the core of the Mercedes-Benz brand and it has repeatedly redefined the standards for business saloons. The new E-Class currently carries the exact same tradition into the future with sophisticated design, compelling engine, and full attention in every detail, grounded in Mercedes-Benz’s Sensual Purity design and development philosophy. Furthermore, it features many proprietary innovations that take us and every owner closer to the self-drive realization. In addition to energy-efficient technologies, the new E-Class is a sedan crafted to intensify the driver’s motoring pleasure.”

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