Mercedes-Benz unveils first brand ambassador
of The new GLA-Class in Thailand
21 August 2014

Bangkok – Mercedes-Benz Thailand is enlivening the premium car market in the second half of this year through digital marketing in a bid to communicate with the new generation who lead online networking lifestyle. Introducing Araya “Chompoo” A. Hargate as the first brand ambassador of the new GLA-Class in Thailand, the company believes that the prominent actress, who is highly influential in the online world, will bring the latest generation compact SUV, the GLA, closer to its target group.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, revealed: “To underscore our leadership in the premium car segment, Mercedes-Benz Thailand has consistently offered only the best to our customers and consumers, mirroring the brand’s core values of ‘Perfection’ and ‘Fascination’. As for our marketing directions in the second half of this year, we will be penetrating the premium car segment through digital marketing with strategic focus on online social networking. This is the channel that will closely connect us to the new generation—a highly-prioritised target group of Mercedes-Benz this year—and allow quick and continuous flow of communication.”

“Today we are pleased to introduce Araya “Chompoo” A. Hargate as the first brand ambassador of Mercedes-Benz Thailand for The new GLA-Class. Chompoo is not only a celebrated actress, but also a very strong online influencer and a multi-talented young woman with high achievements in acting, fashion and business fields. She has chosen the GLA that perfectly addresses diversified lifestyles of the new generation with its modern design, dynamism, sportiness, and powerful performance. We are glad to win her passion for this wonderful product and to endorse and open our brand to new customers with her.” he said.

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