| 
|
 |
Technology and innovation are the keys to success in many business these days and the automotive industry is a prime example. By keeping a tight focus on such details, the company is able to maintain its competitive advantage while also offering its customer superior quality products to suit their exact demand. Thus, Mercedes-Benz (Thailand) considers innovative creations and practices its number one priority.
Mercedes-Benz, the world’s oldest automaker, can look back on a unique tradition. Mercedes-Benz stands for modern, innovative automobiles, for quality, safety and comfort.
Today Mercedes-Benz further strengthened its brand positioning. At the heart of the new positioning is the brand’s promise of “Appreciation”. It encompasses, on the other hand, what Mercedes-Benz customers expect from the brand and, on the other, the added value that Mercedes-Benz offers to its customers. As a result, Mercedes-Benz is focusing its activities more strongly than ever before on its customers.
Mercedes-Benz enjoys an excellent reputation, particularly in the area of safety technology. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. These include the crumple zone (1959), ABS (1978), airbags (1980), belt pretensioners (1980), ESP® (1995), PRE-SAFE® (2002) as well as many other milestones in passenger vehicle technology.
Innovation drives our company and is the key to the excellent success of Mercedes-Benz. With about 4,700 patents each year, Mercedes-Benz secures its leading technological position. We also intend to set new trends in the future with innovations that our customers can experience in our products every day.
Mercedes-Benz brand has lost none of is fascination. Throughout the country benefit from a product range which is wider and more attractive than ever before, including the classically elegant sedans of the S-Class, E-Class, C-Class, B-Class and A-Class the distinctly sporty SL-Class, SLK-Class and CL-Class, and the four-door sport coupe CLS-Class, R-Class SUV Tourer and the commercial vehicles Vito and Sprinter. Each individual model represents uncompromising standards of comfort, safety, technology and quality that the three-pointed star symbolizes.
|
| | |
