Mr. Stephan Moebius, Vice President of Sales & Marketing, added: “Our marketing of Mercedes-Benz vehicles in the fourth quarter will be proactive with introduction of nine new models, covering all of our product segments. More importantly, these new models have undergone a discerning selection process to make sure that they meet all lifestyle needs of our customers. And we are giving the luxury car market a surprise from new pricing of our seven models with special highlight is on two of them: the powerful performance of the C 200 BlueEFFICIENCY with 184hp engine at only 2,149 million baht and luxury class with bivalent natural gas drive of the E 200 NGT Elegance BlueEFFICIENCY at merely 3,549 million baht. These new and best prices ever became effective as of September 8, 2011.”

The great appeal of new pricing extends to seven existing models in the lineups of C-Class Coupe, SLK Roadsters, and especially E-Class Saloon. These beneficiary models are C 250 BlueEFFICIENCY Coupe Edition 1, E 200 NGT BlueEFFICIENCY ELEGANCE, E 200 BlueEFFICIENCY ELEGANCE, E 250 BlueEFFICIENCY AVANTGARDE, E 300 BlueEFFICIENCY AVANTGARDE Sports, E 250 CDI BlueEFFICIENCY ELEGANCE and SLK 200 BlueEFFICIENCY Sports AMG Roadster. The newly-announced prices give customers better value 100,000 up to 200,000 baht of immediate saving.

Continued Mr. Moebius: “The launch of our new models and the announcement of our new prices will spur the Thai market for luxury cars, promote free competition, and give the consumers an expanded range of choices. By introducing the C 200 BlueEFFICIENCY at a starting price of just above 2 million baht, we are embracing a new group of customers into the family of our world-class brand. They will be enabled to own their first Mercedes-Benz vehicle much more easily while the customer base of Mercedes-Benz will be expanded. All these special offers are part of how we celebrate 125 years of Mercedes-Benz this year—giving special things exclusively to our customers.”

To ensure that all groups of Mercedes-Benz customers are completely catered for, Mercedes-Benz Leasing also announced two new cutting-edge financial products for Mercedes-Benz customers, called EXTRA and SmartDrive. Combining finance with after-sales components for peace of mind motoring, EXTRA offers a warranty extension for the fourth and fifth year with unlimited mileage, provided that the car is financed through Mercedes-Benz Leasing. And with corporate customers in mind, SmartDrive gives the customers an option to pay for a vehicle based on actual usage of that car. Operating costs of the vehicle, such as service, maintenance, insurance and relevant taxes are all included in the monthly payments. At the end of the contract term, the customers simply return the car to Mercedes-Benz, and if they wish to, they can drive away a new Mercedes-Benz vehicle with a new contract.

Additionally, to celebrate 125 years of Mercedes-Benz, a model-specific campaign called StarChoice is offered to customers of C 200 BlueEFFICIENCY at the list price of 2,149,000 baht when the car is financed through Mercedes-Benz Leasing. This enables the customers to easily own the car with a montly payment of 25,900 baht, an average of just 864 baht per day.

According to Dr. Paufler, Mercedes-Benz has a long-term production, sales and service commitment to Thailand. “Our car assembly plant in Thailand follows exactly the same standards as all Mercedes-Benz assembly facilities around the world, an investment that has created a lot of new jobs for Thai people. We are proud to say that our assembly quality passes the serious MB-production audits again and again with a score of 10 out of 10 points. Appreciating our people, we implemented a dedicated program to develop all their talents, ensuring the expertise and skills to deliver professional care and service to Mercedes-Benz customers in Thailand at the exacting global standards of Mercedes-Benz.”

He emphasized the company’s concerns and intention to provide the best care to every owner of a Mercedes-Benz vehicle to ensure safety, comfort and owner’s pride free from any doubts: “I urge all Mercedes-Benz buyers to make sure that the vehicle delivered is brand new and not reconditioned; that the equipped components and features are permitted by authorities and have been optimized for the climate and driving conditions in Thailand; that genuine parts are used for quality maintenance and repair to ensure safety, and that the documents and receipts are correct and complete. Most importantly, Mercedes-Benz Thailand is a corporate citizen with integrity, good business behavior and full respect for Thai laws and regulations. That is why we always pay all applicable taxes with full transparency, so the customers of officially distributed Mercedes Benz vehicles can be sure that they will be worry-free.”

In order to protect Mercedes Benz customers and prevent damage to the Mercedes Benz brand, Mercedes-Benz Thailand has announced a service policy for its official after-sales dealer network to still continue as normal services, but not to provide warranty service on all Parallel Imported (P.I.) Mercedes Benz vehicles produced after January 1, 2011. This policy took effect as of August 30, 2011.

“And to further increase customer’s confidence and appreciation of our brand through after-sales service and excellent customer care, officially distributed Mercedes-Benz vehicles come with 3-year manufacturer’s warranty with no mileage restriction plus an exclusive Star Assist program of 24-hour roadside assistance. Only in our nationwide network of 30 authorized Mercedes-Benz dealers you can directly gain such a privileged experience. All these are reasons why people who love Mercedes-Benz should purchase the vehicles from our authorized dealers,” concluded Dr. Paufler.