Mercedes-Benz presents “Star Drive”, an Electrifying Compact Car Press Trip

to “ULTRA Music Festival Singapore 2016"

8 September 2016

Mercedes-Benz (Thailand) Limited invited honored media members to an exciting press test trip named “Star Drive” featured a trans-nation route from Malaysia to Singapore which took participants to “ULTRA Music Festival Singapore 2016”, a celebrated electronic music concert. Thai Press members who joined the test from 9 to 11 September 2016 were welcomed with a heart-touching trial opportunity on Mercedes-Benz’s class-leading Compact Car range alongside media members from more than ten countries.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said: “To strengthen the respected image of Mercedes-Benz as Thailand’s leader in premium automotive market, we never stop offering ‘THE BEST’ to our customers today and tomorrow. Our products also reflect both ‘Fascination’ and ‘Perfection’ as usual. In this year, we continue to keep our focus on young generation customers as they are our direct target group for the Compact Car category which is known as one of our three main product categories marketed in Thailand aside from the Contemporary Luxury and the Dream Car.”

“On marketing strategies for Compact Car category, our side and more than ten other branches of Mercedes-Benz including Malaysia, Singapore, Indonesia, Vietnam, and Korea, for examples, have partnered to officially sponsor ‘ULTRA Music Festival Singapore 2016’ – a world-class electronic music festival attended by 50,000 music fans every year. Beside the aforementioned sponsorship program to associate our brand and products with young-gen car owners, all partnering parties under Mercedes-Benz also invited reputable media to join the ‘Star Drive’, a test drive excursion with our finest models in Compact Car category. The route from Malaysia to Singapore allows press members to feel our sleek yet premium design language of our superb compact car models as well as their performance and innovations. More than 80 units in 11 models were prepared to satisfy every media member in this trip. For Thailand, Mercedes-Benz currently presents seven models in Compact Car range namely the GLA 200 Urban, GLA 250 AMG Dynamic, the CLA 200 Urban, the CLA 250 AMG Dynamic, the Mercedes-AMG A 45 4MATIC, the Mercedes-AMG CLA 45 4MATIC, and the Mercedes-AMG GLA 45 4MATIC,” added Mr. Frank Steinacher, Vice-President of Sales and Marketing, Mercedes-Benz (Thailand) Limited.

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