Mercedes-Benz introduces “Mercedes me BOX”,

the biggest stylish living space in downtown Bangkok

21 November 2016

Bangkok – Mercedes-Benz (Thailand) Limited, with its ongoing commitment to offer best-in-class experiences to customers, reaffirms its leading status in the luxury vehicles market with “Mercedes me BOX”, the largest stylish living space in Bangkok’s vibrant city center. This stunning lifestyle store, with influences from “Mercedes me Store” in well-known cities across the globe, opens its door to customers of Mercedes-Benz, as well as visitors seeking an exciting experience at the plaza of Siam Discovery until 7 January 2017.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said, “To highlight our position as the leader in premium automobiles, Mercedes-Benz (Thailand) always offers the best to our customers, today and in the future, in terms of products. We have cars in every segment - Compact Car, Contemporary Luxury, Dream Car and SUVs. To offer an impressive experience in a new approach, this year we have created a lifestyle pop-up store called ‘Mercedes me BOX’. This stylish living space will bring an exciting vibe to the inner city as its astonishing design cues were taken from the concept of our eye-catching lifestyle stores around the world. Bangkok is now highlighted as the latest strategic location for the globally-acclaimed ‘Mercedes me Store’ alongside other distinctive destinations such as Milan, Tokyo, Hong Kong, Busan, and Hamburg. The Mercedes me BOX reflects our brand’s spirit, showcasing new innovations and experiences, and strengthening the relationship with both current Mercedes-Benz owners and the general public.

Mr. Frank Steinacher, Vice-President of Sales and Marketing,
Mercedes-Benz (Thailand) Limited, said, “Mercedes me BOX is under the concept ‘be The Best’. We want to offer the best experiences to everyone. The project kicked off late September with the launch of ‘Mercedes me BAR’, the first chocolate bar in Thailand that brought together all the best chocolate from around the world and used them to make delicious drinks. The event took place on the G floor of Siam Discovery. Now, we are delighted to introduce the latest campaign - ‘Mercedes me BOX’, the biggest stylish living space in the city at Siam Discovery Plaza.”

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