Mercedes-Benz strengthens its Path to actualize an “electric Driving” Vision

with “The GLE 500 e 4MATIC,” an Eco-Friendly SUV

3 August 2016

Mercedes-Benz (Thailand) Limited today announces its future vision toward environmentally-friendly vehicle leadership with “Mercedes-Benz electric Driving”. This ambitious vision mark its initiation with a marketing campaign reinforcing Mercedes-Benz’s supremacy in automotive innovations named “DEFINE TOMORROW” and a brand-new short film commercial called “Loopbreaker” which conveys three highlights of Mercedes-Benz’s premium electric Driving vehicles: Innovations, High Performance, and the electric Drive Technology.

To further demonstrate this commitment, the Mercedes-Benz GLE 500 e 4MATIC is also officially released in Thailand. This new SUV, designed to be the definitive answer for a limitless lifestyle, flawlessly combines elegance, robustness, and plug-in hybrid technology. In Thailand, the new GLE 500 e 4MATIC is available in two versions: the GLE 500 e 4MATIC Exclusive with an impressive price of 4,490,000 THB and the GLE 500 e 4MATIC AMG Dynamic priced at 4,990,000 THB.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said: “Mercedes-Benz consistently follows its brand claim of “Never stop chasing the Best” by always offering new vehicles and state of the art technology to the Thai market. Our customers can rely on this today and in the future. All our cars in the category “Mercedes-Benz electric Driving” are the result of our determination to develop technologies that demonstrate responsibility for the environment. These products mark the steps on the way to emission free driving and proof that environmental compatibility is not only achieved by small cars, but instead by leading technologies with alternative drive trains. We aim to continuously present “Mercedes-Benz electric Driving” models, which will lay the foundation to the goal of zero emission in the future. Mercedes-Benz is already the top-of-mind brand in premium electric cars and is leading the way with the development of products and technologies based on a strategy established well until 2025.”

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