Bangkok – Mercedes-Benz (Thailand) aims to give the best experience to target groups with the exciting “Lifestyle Experience Project”, filled with surprises from the end of September to January 2017 at Siam Discovery, fl.G. The innovative campaign begins with the launch of “Chocolate Bar by Mercedes-Benz Lifestyle Experience”, Thailand’s first outlet to bring together the best chocolate items from across the world. Chocolate lovers can indulge in tasty chocolate drinks and add fanciful toppings they like. The biggest lifestyle pop-up event space under the Mercedes-Benz initiative is set to hit central Bangkok in mid-October.
Mr. Frank Steinacher, Vice President, Sales & Marketing of Mercedes-Benz (Thailand) Company Limited, says, “Throughout our operation, we are committed to giving ‘The Best” to customers for today and tomorrow. Our concept applies to not just products but also experiences that we have created for maximum customer satisfaction. In line with our passion to always provide the best and to bring the best people together, we have this year launched the ‘Lifestyle Experience Project’, reflecting our innovative brand spirit to bring about new experience, with the goal of connecting with our target groups for both existing customers and potential ones. This initiative will deliver the best experiences to consumers. It’s on top of our usual interactions with target groups at our showrooms and through social media”.
“Lifestyle Experience Project” is based on ‘The Best of me’ concept. It aims at serving the best things to people. To begin with, we now unveil Thailand’s first chocolate bar or “Chocolate Bar by Mercedes-Benz Lifestyle Experience”, which will be located on G floor of Siam Discovery. We, moreover, are preparing to stage another grand phenomenon. In the middle of October, we will open Thailand’s biggest lifestyle pop-up event space in the heart of Bangkok. This sensational event space will pop up at Siam Discovery to deliver the best experiences to our target groups”.
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