“In 2014, “Mercedes-Benz Thailand will carry on with proactive marketing this year,” he continued. “We will introduce to Thailand a number of new Mercedes-Benz vehicles much sooner after their world debut at overseas auto shows to expand our portfolio of products and boost our capability to fulfill diversified lifestyle demands of the customers. The new lineup will focus on appeals to the young generation, sportiness, agility, excitement and modernity in their design. These cars will also feature cutting-edge technologies and innovations for sustainable mobility, such as Mercedes-Benz’s BlueTEC HYBRID that effectively meets the lifestyle demands of environmentally-conscious motorists today. We will also prioritize consistency of our digital marketing on social network services, including Facebook, Instagram and YouTube.”
“Other interesting marketing activities will range from “Mercedes-Benz Driving Experience”, which is our annual driving safety training program, through to event sponsorships to reach out to both new and existing customers, as well as CRM activities and provision of exclusive privileges to holders of MercedesCard to tighten our ties with the customers. In terms of after-sales, we will continue to expand our network of dealers and service centres while improving standardised management and operation efficiencies across the network. Last year, three new dealers were opened, namely MB Korat Autohaus, Star Flag on Vibhavadi Rangsit Road and TST Hua Hin. As for this year, our new dealer namely Metro Autohaus on Rama 2 Road will be opened and reinforce our after-sales service and increase detailed coverage of the nationwide network even further. Another plan is also in place to present an interesting after-sales program as a new alternative for maintenance of Mercedes-Benz vehicles,” he added.