Mercedes-Benz first launches

Mercedes Experience Store in Thailand

26 June 2014

Mercedes-Benz Thailand, partnering with Adidas and Siam Center launching “Mercedes Experience Store” right in the heart of the city today along with online engagement activities during 13 June – 31 August 2014 at Siam Center Fl.2.


Bangkok – Mercedes-Benz Thailand is enlivening the market with a new sport marketing campaign aimed primarily at young people following a long sponsorship between Mercedes-Benz Germany and Germany national football team. In partnership with Adidas and Siam Center, Mercedes-Benz Thailand launched “Mercedes Experience Store” right in the heart of the city today along with online engagement activities that invite young targets to explore premium automobiles and get an insight of the world’s leading football team.

Mercedes Experience Store accommodates an exhibition zone that tells the story of Germany national football team, including their history, achievments and a display of national team kits. There is a showcase of twelve historical Adidas balls, from the first match used in the biggest football tournament supplied by Adidas in 1970 until the present one. The exhibition zone also recounts the journey of Mercedes-Benz from its beginning with coverage of invention, technological development and automobile innovations. In play zone, visitors can enjoy gaming on an interactive display screen. The last section is staffed all day round with sales representatives to provide information about the products, prices and financial offers to customers interested in Mercedes-Benz cars.

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