Mr. Michael Grewe assumes the position of President and CEO at Mercedes-Benz (Thailand) Limited, succeeding Dr. Alexander Paufler who has already completed his assignment in Thailand. Mr. Grewe’s appointment takes effect as of 1 July 2013.
Mr. Grewe has been working in the fields of sales and marketing for more than 26 years. He started his first assignment with Daimler AG in 1987. Mr. Grewe’s expertise is in sales and marketing for both Mercedes-Benz’s cars and commercial vehicles in various markets including Central and Eastern Europe Asia-Pacific, Greater China Region and Australia. Before taking his current position as Mercedes-Benz Thailand’s President and CEO, Mr. Grewe was appointed to be at Mercedes-Benz Romania as a CEO and President of Sales and Marketing and also worked as Daimler AG’s Corporate Representative in Romania.
Upon taking the current position, Mr. Grewe expresses that “I am very delighted to be appointed as Mercedes-Benz Thailand’s President and CEO. Premium vehicles’ market in Thailand now is very competitive and I am ready to take the challenges. In my personal opinion, I believe that this particular market will have continuous growth and I hope that I will be able to use my expertise and experiences to efficiently shaping Mercedes-Benz Thailand’s future growth. Our targets now are to continue our leadership in Thailand’s premium vehicles market for 13 consecutive years and to focus ourselves on proactive marketing programs based on our strongest brand and broadest portfolio ever with new models that are matched with both Thailand and needs of our Thai customers, especially in young generation group. We will continue to serve both our current customers and newcomers while keeping on our dealers and service centers’ network expansion for the highest level of service standards. Exclusive activities and events will also be offered to express our gratitude and extend our relationship with customers for the highest satisfaction.”