Bangkok – Mercedes-Benz (Thailand) Ltd. unveils its new “My Service” brand promise at the 33rd Bangkok International Motor Show (March 28 - April 8) in Bangkok, Thailand. The new approach will enable customers to experience at first hand the After-Sales brand values of individuality, appreciation and technical competency. “We work continually to improve our Service & Parts product portfolio and processes, and want to offer our customers the kind of service that meets their individual needs and makes them feel secure for a long time after purchase of their Mercedes-Benz vehicle”, says Mr. Arun Samutsara, Head of After-Sales Mercedes-Benz (Thailand) Ltd. “Our new brand promise underscores this claim”.
The new program’s name itself highlights the connection between individual requirements and the appropriate Mercedes-Benz Service offerings. “Service quality and customer satisfaction are a top priority at Mercedes-Benz,” says Mr. Arun Samutsara “That’s why we want to set the tone as a trailblazer when it comes to service performance as well. The products and services we’ll be presenting at this year’s BIMS 2012 will further improve the quality of the services we offer our customers.”
Mercedes-Benz (Thailand) Ltd. After-Sales presentation will take the form of an exhibition platform that will highlight the portfolio of products and processes associated with its Service & Parts business: the brand’s Service Packages, Service Clinics and Star Assist as well as Workshop Process and Training based on the latest manufacturer’s technology. Further detailed information can be obtained at the “My Service”-stand which is integrated in the Mercedes-Benz exhibition area and the Mercedes-Benz Accessories & Collection booth.