Mercedes-Benz (Thailand) Limited led by Dr. Alexander Paufler, President & CEO, jointly honours His Majesty the King on the special occasion of his 84th birthday by supporting 500 sets of the pop-up book “The Soul of Siam”. The books will be given to educational institutes under the Office of Basic Education Commission nationwide in order to provide knowledge and encourage reading habit as well as promoting creativity and creator’s skills among young people. The book set is about HM the King’s biography, ingenuity, significant duties and initative royal projects. Each set comprises of 3 books and features 3D illustrator showing light, colour, sound and movement component.
The support for the publishing of “The Soul of Siam” is one of the activities underlining Mercedes-Benz’s commitment to foster children’s education as the company has been carried out for over 14 years since it has established its business in Thailand, apart from constructing buildings and libraries for schools in remote areas as well as providing educational support for underprivileged children of Yaowawit school, Amphoe Kapong, Pang Nga, in which the company has been giving support since the school was affected from Tsunami several years ago.