The winners of the AUTO BILD Design Award are traditionally determined solely by the readers' personal tastes. In this year's competition they were
able to vote for 136 current models in five categories.
The AUTO BILD readers crowned a Mercedes-Benz model overall winner once again this year, voting a vehicle sporting the Mercedes-Benz star Germany's most attractive car for the fourth time in succession. After awarding the coveted title of "Germany's most attractive car" to the E-Class, the SLS AMG Coupé and the SLK in the preceding years, in 2012 they were won over by the design of the new A-Class. Mercedes-Benz also claimed another first place in this top-ranking automotive beauty contest with the M-Class, which the AUTO BILD readers voted the most attractive contender in the SUV/Vans/All-wheel drive category. Mercedes-Benz may thus justifiably claim to make the most attractive automobiles.
With the new A-Class and its radical, dynamic design idiom, Mercedes-Benz has opened up a totally new chapter in the compact class this year, visualising the beating pulse of a new generation of vehicles in fascinating guise. "The A Class is a clear statement on the new dynamism of the Mercedes-Benz brand," says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes Cars.
The exterior of the new A-Class displays a particularly distinctive, sporty character which is complemented to perfection by an innovative interior exuding a particu-larly high-quality feel. "Realising the new dynamic style of Mercedes-Benz in the compact class was a thrilling challenge," relates Gorden Wagener, Head of Design at Mercedes-Benz. "No other car in this segment is as progressive as the A-Class. The sculptural aspect of the A-Class design is typically Mercedes. The feature lines on the sides in particular lend the A-Class structure and a welcome edginess. The new dynamic style is also immediately apparent inside the vehicle."