Bangkok – Mercedes-Benz Thailand set a new sales record for the month of September 2011 with a total unit sales of 581 vehicles, posting a 40% growth when compared to the similar month of last year. The company is confident to defend its top spot in the luxury car segment for the eleventh consecutive year.

Dr. Alexander Paufler, President & CEO of Mercedes-Benz (Thailand) Limited, revealed: “We saw immediate effects of our recent new business strategies for the fourth quarter beginning this September when we introduced 9 new models across the vehicle segments along with a 2-5% price reduction in 7 models that drove our sales in September 2011 up to a new record, or 581 vehicles delivered, translating into a 40% increase when compared to the similar monthly sales of the same period last year at 415 vehicles. This 319 vehicles or 122% increase compared to the month of August 2011 posted us a new sales record in the past two years with an accumulated unit sales since the beginning of the year at a new height of 3,553 vehicles, a 3.5% rise when compared to the similar period last year (January – September 2010) when we delivered 3,433 vehicles.”

The past September was an excellent month for Mercedes-Benz Thailand whose impressive sales growth covered all vehicle segments. The new introduction of the new C-Class Coupe Edition 1, the compact coupe with perfect shape, the new generation C-Class with new 7G-TRONIC PLUS transmission, and especially the C 200 BlueEFFICIENCY had all been positive to the overall sales. Meanwhile, the E 200 NGT BlueEFFICIENCY ELEGANCE, the only petrol and natural gas-powered premium car in the Thai premium market, the new roadster SLK 200 BlueEFFICIENCY Sports AMG, and the S 500 BlueEFFICIENCY Long Wheel Base with the new V8 BlueDIRECT engine that save as much as 16% energy than its predecessor. All segments received the following increased sales:

• C-Class achieved a total units sales of 231 vehicles in September 2011, posting a 328% increase when compared to 54 vehicles sold in August 2011

• E-Class achieved a total units sales of 220 vehicles in September 2011, posting a 54% increase when compared to 143 vehicles sold in August 2011

• S-Class achieved a total units sales of 50 vehicles in September 2011, posting a 213% increase when compared to 16 vehicles sold in August 2011

• Niche Model achieved a total units sales of 80 vehicles in September 2011, posting a 63% increase when compared to 49 vehicles sold in August 2011

Mr. Komkrit Nongsawat, General Manager for Marketing and Communications of Mercedes-Benz (Thailand) Limited, added: “The biggest contribution for our September’s sales was our proactive marketing schemes that included the ongoing 125-year anniversary special promotional offers. This strong sales reflected customer’s confidence and appreciation of our brand through after-sales service and excellent customer care, officially distributed Mercedes-Benz vehicles come with 3-year warranty with unlimited mileage plus an exclusive Star Assist program of 24-hour roadside assistance. Only in our nationwide network of 30 authorized Mercedes-Benz dealers you can directly gain such a privileged experience. In addition, a key advantage enjoyed by customers who purchase the vehicle from an authorized dealer is the total value of ownership in the long run, including better resell price as compared with other competitors.”

“As we continue to receive good orders in this fourth quarter, we will maintain our proactive marketing startegies to expand our customer base as well as emphasizing to our existing customers our commitments to the vehicle premium quality and after-sales services excellence. We will continue to stand firmly as Thailand’s top luxury car maker with our C-Class, E-Class and S-Class as the highlights. For all our success, we thanks to our loyal customers who not only have faith in the superior quality, ultimate road safety and values of Mercedes-Benz vehicles, but are also confident in purchasing from the reliable network of our authorized dealers.” concluded Mr. Komkrit.